U.S. Wireless Business Location-Based Services 2006-2010 Forecast

This IDC study analyzes the U.S. market for wireless location-based services (LBS). It forecasts revenue generated by applications that incorporate GPS and other network-based location-determining technology.

Numerous developments ? from network improvements to the greater availability of GPS-enabled handsets and devices ? are contributing to the growth in LBS. While navigational and mapping services promise to capture market dominance among consumers, the business segment is maturing to incorporate location information into a greater number of industry-specific solutions.

"Driving business LBS adoption are the availability of hosted solutions that require little up-front investment; the broader selection of prepackaged, white-labeled options available; growing attention from wireless carriers; and the cost savings, improved operating efficiencies, and higher levels of customer satisfaction that can be potentially achieved through the use of LBS." ? Rena Bhattacharyya, program manager, Wireless Business Network Services