Whitbread Uses IT and BPO to Gain Market Share in Hotel Sector

This study looks at Whitbread's engagement with Atos Origin for an IT solution and BPO service for a corporate account card to use with Premier Inn services. We look at Whitbread's challenges and the outcome of the engagement, experiences from the cooperation, and plans for the future. The engagement has led to revenue growth and increased customer satisfaction for Whitbread, and we investigate how this success has been facilitated.