Western European Market Databook 2013–2017 Forecast and Analysis
This IDC study examines the Western European printer market split by technology for color page, inkjet, monochrome page, dot matrix, line matrix, high-end color systems, and highlight color. 2012 vendor shares with unit shipments and value are provided for each of the 16 countries, along with a review of vendor activities. In addition, long-range forecasts provide expectations for units, value, and average selling value (ASV) for the next five years in each market and category. Key forecast assumptions are identified with the factors accelerating and inhibiting the various technology segments.
"Vendors that provide business services/solutions and have long-term contracts with users will be better equipped to deal with the financial crisis," said Julio Vial, research manager, IDC European Printer Market.