Western Europe Quad-Play Subscriptions Forecast, 2016–2020
This IDC study provides a forecast of the quad-play services markets in Western Europe, broken down into 11 countries: Austria, Belgium, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, Switzerland, and the U.K. The document covers main market trends and provides actionable advice to providers of quad-play services."The quad-play services market in Europe will continue to show healthy growth throughout the forecast period, although to a different extent across the region. Bundling strategies will continue to be fueled by M&A of network assets that enable operators to provide combinations of fixed and mobile services and satisfy consumer needs for converged services either at discounted rates or enriched with value-added services," said Melissa Fremeijer, senior research analyst, IDC Telecom and Networking. "With competition increasing and traditional fixed and mobile value chains being under threat from a new wave of over-the-top (OTT) competitors, it is critical for quad-play providers to understand customer demand and developments in order to identify which strategies will succeed to seize market share."