Western Europe Label and Packaging Production Printer 2013–2017 Forecast and Analysis
This IDC study forecasts the continuous feed page printer market in Western Europe (Germany, France, the U.K., Italy, the Netherlands, Belgium, Sweden, Denmark, Norway, Finland, Switzerland, Austria, Spain, Portugal, Greece, and Ireland). The forecast covers systems and engine shipments. 2012 vendor shares are provided for units shipped for each of the 16 countries. Key forecast assumptions are identified with the factors accelerating and inhibiting the various technology segments.
"Economic instability, demand for shorter runs, and flexibility are expected to convince label and packaging converters and printers — those that have not yet adopted digital — that it is very important to expand their lineups of services and enter the digital printing market," said Julio Vial, quarterly research manager, IDC IPDS Group.