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| Countries covered: Asia This IDC study provides insights to the motivations, preferences, and opinions of online gamers in Asia. Using consumer surveys conducted in six key markets, the report also examines their game spending habits, the ways they make friends online, as well as the dynamics of the gaming community. Implications of these results are further discussed, with conclusions to which future developments of the industry are proposed. "As online gaming in Asia matures, player demographics are likely to broaden, with more female and older Internet users expected to enter the market. At the same time, monetization may start to lean more heavily toward an ad-supported model than before. Combined with the relative stability of other game genres, these factors are likely to contribute to a boom in the development of casual games," says Debbie Swee, market analyst, Emerging Technology Advisory Services, IDC Asia/Pacific. |
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