The Walmartizing of Broadband: Comcast and Verizon Enter Retail Deal with Wal-Mart

This IDC Insight examines Comcast's and Verizon's recently announced partnerships with discount retailer Wal-Mart. The deals call for Wal-Mart to sell Comcast's broadband, digital voice, and cable TV services and Verizon's DSL service in select Wal-Mart stores within each provider's service territory.