Vendor Assessment: RRM 2.0 — Profiles in Public Pricing and Personal Promotions

IDC
January 27, 2012
37 Pages - SKU: IDC6789749

This IDC Retail Insights report presents findings from IDC Retail Insights' in-depth review of vendors with mature capabilities in either or both dimensions of advanced retail revenue management — the public pricing and promotion of products and the private orchestration of offers presented to individual customers.

With the customer standing at the center of successful omnichannel retail strategies today, retailers need a twofold approach to retail revenue management — one focused on optimizing product prices and promotions in pursuit of revenue and margin goal and the other a complementary one focused on orchestrating offers to individual customers in pursuit of same-shopper sales and customer loyalty goals.

"A number of vendors have stepped up to meet these challenges," says Greg Girard, program director, Merchandise Strategies, IDC Retail Insights. "This report profiles eight of the best vendors that deliver either or both aspects of advanced retail revenue management, RRM 2.0."




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