When Is Utility Customer Service Good Enough for Business Customers? How Satisfaction Differs by Utility Type

IDC
July 31, 2006
31 Pages - SKU: IDC1334222
License type:

Caught between the need to control costs and the desire to provide quality service, utilities are faced with an implicit question: when is service good enough? This report highlights our research on the drivers of business customer satisfaction in four general areas: billing and payment, call center service, field service, and account representative performance. The level of performance customers experience and how satisfied they are with that experience differ considerably by the type of utility - investor-owned, municipal, or rural electric co-op - emphasizing the value of benchmarking a utility against similar organizations.

The findings presented illustrate the potential for making satisfaction measures dramatically more actionable. By understanding the percentage of customers satisfied with a specific performance level, utilities can set performance targets based on when service is satisfactory from the customers' perspective.