Understanding Federal Government Priorities and Attitudes: How Do Agencies View Your Marketing Approach?IDCSeptember 17, 2008 26 Pages - SKU: IDC1913294 |
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This Government Insights report presents the importance of translating federal IT budgets into market opportunities by understanding agency missions and cross-agency presidential directives. "IT vendors that can translate the significant government IT budget into mission-critical initiatives and mandated cross-agency shared service initiatives, position their offering in context of agency business and mission challenges, and position technology solutions that demonstrate value will successfully serve this market and prosper." - Adelaide O'Brien, research manager, Government Insights. |
Related Markets
- Advertising & Marketing
- Marketing
- E-Commerce & IT Outsourcing
- IT Services
- Government
- Internet & Technology
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