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Take over the Traditional CRM with Competitive Customer Experience Management

13 Pages IDC April 26, 2011 SKU: IDC6381868

This IDC study (a translation of the Japanese report IDC #J11300151) analyzes the policies that enterprises have to take in order to use IT in realizing customer experience management (CEM) as the speed at which the market changes and competition increases.


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Take over the Traditional CRM with Competitive Customer Experience Manageme...

IDC
April 26, 2011

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