Survey of Mobile Phone Buyers: Who Wants the iPhone?

Table of Contents
IDC Opinion
In This Insight
Situation Overview
iPod Ownership and Usage
Figure: iPod Ownership Among Survey Respondents
Figure: Frequency of iPod Usage Among Survey Respondents with iPods
iPhone Purchase Intent
Figure: iPhone Purchase Intent Among Survey Respondents
Future Outlook
Sideloading Content Still King
Figure: Content Loading Preferences Among Respondents Using Multimedia on Mobile Phones
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Methodology