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Summary of Brand Perceptions of Server, Storage, and Networking Vendors in Canada

11 Pages IDC April 04, 2012 SKU: IDC3828204

This IDC study provides an analysis of Canadian brand perceptions on server, storage, and networking vendors for 2011. Customer perceptions were measured against 11 criteria used for evaluating vendors when purchasing infrastructure equipment.

The purpose of the study was to discover:

  • What criteria customers are using to purchase server, storage, and networking equipment
  • How each vendor measures up against these top buying criteria

This is a summary document of three perceptions studies. Each individual study focused on servers, storage, and networking, respectively, and includes further in-depth analysis by area.

"Multi-offering vendors, that is, vendors that offer more than just servers or just storage or just networking equipment, have an opportunity to leverage perceptions across their platforms to increase their install base. Currently, in this slower-growth economy, the good news is that slashing prices will not likely help them in the long term. However, they need to focus on several criteria, which takes more effort than discounting." — Marlene Graham, analyst, Infrastructure Solutions Group, IDC Canada

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Summary of Brand Perceptions of Server, Storage, and Networking Vendors in ...

April 04, 2012

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