State of the Business Analytics Market: Survey Shows Positive Buyer Sentiment Going into 2010

This IDC study highlights the latest end-user survey research focused on current and planned use of business analytics technology to improve BI competency and pervasiveness. The data presented in this study is based on a survey conducted by IDC in partnership with Computerworld in the second half of 2009.

"Recent survey results suggest the business analytics software market will enter 2010 with healthy demand," said Brian McDonough, research manager for IDC's Business Analytics Solutions Service. "With the right functionality to appeal to a broader audience, we can expect BI to become more pervasive in the coming year."