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Social Software Buyer Case Study: Farmers Group Uses Hearsay Social to Empower Agents While Maintaining Compliance

9 Pages IDC July 20, 2011 SKU: IDC6487126

This IDC Buyer Case Study is designed to capture the business situation and drivers, metrics, implementation and adoption, outcome (anticipated and unexpected), next steps/future plans, lessons learned, and advice for other buyers considering a social software investment. Social software has received increased attention over recent years, but the question of how end users are approaching business requirements, vendor/product selection, and solution rollout to achieve successful usage levels has been a top question among IDC clients.

To help other buyers evaluating social software and vendors developing, marketing, and selling these solutions, IDC is conducting a series of buyer case studies to highlight end-user organizational challenges, the evaluation process, solution attributes, the implementation procedure, and benefits and results achieved from select social software products. In this Buyer Case Study, IDC features Farmers Group, a unit of Farmers Insurance Group of Companies, a company containing multiple operating companies related to personal lines insurance. In April 2011, IDC interviewed Ryon Harms, director of Social Media, Farmers Insurance Group, to get insight into his experience.

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Social Software Buyer Case Study: Farmers Group Uses Hearsay Social to Empo...

July 20, 2011

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