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Social Software Buyer Case Study: Psion Selects Telligent Community to Drive Open Innovation with Customers

10 Pages IDC March 30, 2011 SKU: IDC6276835

This IDC Buyer Case Study is designed to capture the business situation and drivers, metrics, implementation and adoption, outcome (anticipated and unexpected), next steps/future plans, lessons learned, and advice for other buyers considering a social software investment. Social software has received increased attention over recent years, but the question of how end users are approaching business requirements, vendor/product selection, and solution rollout to achieve successful usage levels has been a top question among IDC clients.

To help other buyers evaluating social software and vendors developing, marketing, and selling these solutions, IDC is conducting a series of buyer case studies to highlight end-user organizational challenges, the evaluation process, solution attributes, the implementation procedure, and benefits and results achieved from select social software products. In this Buyer Case Study, IDC features Psion PLC, a long-time developer of mobile computing solutions. IDC interviewed John Conoley, CEO; Todd Boone, director, Market Development; Lee Hunt, Digital Strategy Manager; and Nick Eades, CMO, in February 2011 to get insight into their experience.


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Social Software Buyer Case Study: Psion Selects Telligent Community to Driv...

IDC
March 30, 2011

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