Social Media Usage in the China Healthcare Industry
This IDC Health Insights study looks into the latest development of social media business models in China's healthcare industry, which includes social media that runs on desktops and on mobiles. The study provides a reference for hospital managers and doctors to learn about developments in social media. The study also provides references for ICT vendors to develop solutions or products to better develop China's healthcare industry market.
"Social media is increasingly playing an important role in people's lives as many people are using social media tools to get better access to healthcare services. IDC suggests that operators of social media develop more functions to help patients access medical services more easily, and to be neutral and positive in communicating content (topics and comments or opinions) posted by the member. IDC also suggests that hospital managers and doctors pay close attention to developments in social media, and try to participate in social media communication to entice more patients and increase revenue," says Leon Xiao, senior research manager, IDC Health Insights, China..