Market Research Logo

Social Media Tools in Western European Vertical Markets: An IDC Survey

17 Pages IDC March 21, 2012 SKU: IDC3823956

This IDC study focuses on social media tools used for business purposes across vertical markets, drawing on the results of IDC's European Vertical Market Survey carried out between April and the end of July 2011 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 2,044 companies with more than 20 employees,

"Data shows that the adoption of social media as a new business way of interaction is growing rapidly, with government/education, telecom/media, and utilities/oil and gas verticals expected to be the spaces in which new projects will proliferate the most. On the other hand, companies that that are not grabbing this opportunity are running the risk of remaining isolated with respect to a part of the market that expects to interact in new ways," said Angela Vacca, research manager, IDC European Industry Solutions.


Show Full Description


Show Table of Contents



Social Media Tools in Western European Vertical Markets: An IDC Survey

IDC
March 21, 2012

Search inside this report



Pricing & Delivery

Online Download
$5,500

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.



CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.


Download CTA

Share this report