This IDC study focuses on social media tools used for business purposes across vertical markets, drawing on the results of IDC's European Vertical Market Survey carried out between April and the end of July 2011 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 2,044 companies with more than 20 employees,
"Data shows that the adoption of social media as a new business way of interaction is growing rapidly, with government/education, telecom/media, and utilities/oil and gas verticals expected to be the spaces in which new projects will proliferate the most. On the other hand, companies that that are not grabbing this opportunity are running the risk of remaining isolated with respect to a part of the market that expects to interact in new ways," said Angela Vacca, research manager, IDC European Industry Solutions.
Social Media Tools in Western European Vertical Markets: An IDC Survey
March 21, 2012
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