Social Business Maturity Model

This IDC study defines a five-stage maturity model for companies that are adopting and integrating social business. The model provides a method for assessing a business's maturity in using social technologies and processes and using the current stage plan effectively for future successes.

"2011 has seen rapid expansion of business change that is being driven by the social customer, empowered employees, and a convergence of new technical capabilities. Businesses are deploying and using new social tools at an ever-increasing pace. This business change cycle is challenging the enterprise but, at the same time, offering many new business opportunities. We created the social business maturity model to help companies that are growing in their adoption of social business and want to optimize their use of social tools." — Michael Fauscette, group vice president, Software Business Solutions