U.S. SMB Vertical Market Profile, 2009: Looking at Technology Use and Purchase Plans by Industry

IDC
July 27, 2009
51 Pages - SKU: IDC2402662
License type:
Countries covered: United States

This IDC study examines small and medium-sized business (SMB) technology use and demographic characteristics across key industry segments, where small businesses are defined as having fewer than 100 employees and medium-sized firms as having 100-999 employees. Vertical markets differ greatly in the extent to which advanced technology is at the core of company operations. This study identifies those differences, as well as future preferences for various products and services. It examines a wide range of technologies used by SMBs, including telecommunications equipment, mobile phones, and smartphones; desktop PCs, notebooks, and workstations; printers, MFPs, and other peripherals; local area networks, servers, and wireless access points; and backup software and software as a service. Specific vertical markets examined include agriculture/mining; architecture/engineering; manufacturing; transportation/warehousing/utilities; communications; wholesale; retail; banking/finance; insurance; real estate; education; legal services; healthcare services; other professional, technical, and scientific services; other business services; and other consumer services.

"The nearly 8 million small and medium-sized businesses in the United States continue to represent a major opportunity for technology providers of products and services," says Justin Jaffe, senior research analyst in the SMB program at IDC. "SMBs have always been a diverse group, and today's challenging market conditions are, in some cases, accentuating this — impacting certain industries more than others, and accelerating the adoption of some technologies while others stall. An industry-specific perspective can help vendors home in on market segments that have already proven receptive to their technology or target slow movers, which can represent a greenfield opportunity."



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