SMB Cluster Analysis: SMB 2.0s Lead the Way Toward Next-Generation TechnologyIDCSeptember 7, 2009 16 Pages - SKU: IDC2435293 |
This IDC study presents the results of IDC's updated cluster analysis of small and medium-sized businesses in the United States. Combined with demographic data, cluster analysis can be a powerful tool in identifying the most promising sales opportunities for technology providers targeting the 7.9 million U.S. SMBs. "SMB 2.0 businesses are at the cutting edge of technology adoption and, in spending beyond their numbers, make the most attractive target for IT vendors' marketing and sales efforts," says Justin Jaffe, senior research analyst for SMB Research at IDC. "By effectively meeting the needs of SMB 2.0s, technology providers can also ensure that their products and services are well-positioned as the more technologically conservative clusters graduate upstream toward more advanced IT solutions." |
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