The Role of Point of Sales Systems in Customer-Centric Omnichannel Retail
Customer-centric omnichannel retail is turning the POS market on its head as retailers embrace notions of multidevice-type checkout processes and deeper store systems integration into enterprise capabilities including customer relationship as well as order and inventory management. This IDC Retail Insights report provides an in-depth analysis of the drivers and effects of omnichannel customer shopping patterns on retail POS technology acquisition patterns. In the report, many topics like the future technology developments of POS systems, the impact of mobile and cloud technologies on POS systems and how the POS and payment technology will co-evolve to better deal with the rise of omnichannel are explored.
"Customer-centric omnichannel retail has imposed a transformation of POS technology and the way it was managed and used by retailers. As a result of the transformation, retailers now have access to a wider range of capabilities and opportunities to better engage their customers through their new POS systems. Mobile POS is stepping into the industry, resistance over cloud-based POS solutions is being overcome, and new payment services and technologies are being implemented. The adoption speed of the new capabilities will depend on retailers' likelihood to explore new paths. Of course, considerations around the as-is situation of the whole IT architecture and legacy systems may prove to be a hurdle, which is going to potentially reduce the pace at which the implementation of new capabilities will take place," said Luca Bonacina, senior research analyst, IDC Retail Insights.