Table of Contents
Financial Insights Opinion
In This Report
Situation Overview
A Definition and Some History
Typical Transaction Process
Figure: Sample Rewards Funding Program
Figure: Merchant-Funded Rewards Program
The Controversy over Interchange Fees
Types of Reward Programs
New "Twists" in Rewards
The Influence Factor
Figure: Reward Points as Influencer on Decision to Use a Particular Credit or Debit Card by Age
Figure: Reward Points as Influencer on Decision to Use a Particular Credit or Debit Card by Household Income
How Businesses Can Benefit from Rewards Programs
Future Outlook
The Trend Toward Relationships
Essential Guidance
Actions for Financial Institutions
Meaningful Rewards Should Be a Given
Actions for Vendors
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Related Research
Synopsis
