A Refresher Course on Selling to a PC Market with No Refresh CycleIDCAugust 15, 2006 15 Pages - SKU: IDC1374754 |
| Countries covered: Australia This IDC study examines the buying behaviour, purchase criteria, vendor preference and forecast spend for desktop PCs in Australia organisations with more than 250 employees. The PC market for organisations with more than 250 employees is seeing a slowdown and is forecast to have negative growth in 2007. Whilst this market is slowing, it is still absolutely critical for desktop PC vendors to remain competitive in this market, as it is the entry point for other product and service offerings. The results of the report are analysed by vertical industry, employee size, and state. "The IDC Australia Buying Behaviour and Trends Survey, 2006 has indicated that there are clear-cut verticals that will have growth during an overall negative year in 2007. In addition, there are also painfully clear-cut trends towards purchasing behaviour that vendors must put in place in their strategy for the coming 12 months," states Michael Sager, research manager, Hardware, IDC Australia. |
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