Taking the Pulse of DVD and Blu-ray Amid the Decline of Physical Media: U.S. Consumer Video Survey Results

This IDC study presents a cut of the results from IDC's 2011 U.S. Consumer Video Survey and focuses on results pertaining to consumer attitudes toward DVD and Blu-ray. The survey was conducted entirely online in September 2011 with individuals over the age of 18 who subscribe to broadband Internet service at home in the United States. The 2011 U.S. Consumer Video Survey focused primarily on online video, pay TV services, and the home video market. Total respondents numbered 1,512. This document presents results split by age as well as by those that do and do not subscribe to Netflix. This study also offers IDC's views on the opportunities and challenges faced by content providers in light of changes in the DVD and Blu-ray home video market.

"Fewer U.S. consumers are buying and collecting DVD and Blu-ray discs," said Greg Ireland, research manager, Connected Consumer: Video at IDC. "Less than one-third of survey respondents report buying a DVD or Blu-ray more than once or twice a year, and over half of purchasers say they are buying less than they did a year ago."