This IDC Insight covers the launch of Google's Android Pay payment service at its flagship Google I/O developer event. The new service is focused on the United States market at launch and has several compelling features available immediately at launch. These include support for credit, debit, and even loyalty and gift cards. Beyond this, Android Pay will support purchases of digital goods and services like in-app purchases, thereby extending payments to the digital world as well. Android Pay has also announced a significant number of merchant and developer backing at launch. This Insight then turns focus to the prospects for Android Pay in Asia and analyzes whether it will make a big impact.
Please Note: Extended description available upon request.