This IDC Government Insights Perspective is designed to provide readers with an example of government use of social business technologies, particularly Google Apps for Business and Salesforce.com customer relationship management (CRM), including Chatter. Social business by its nature is about communication and rapid information sharing and enables communication through many channels. Social business as well as government delivery of services is about adding value — efficiently increasing services, providing trusted information to and educating citizens, and increasing citizen involvement in government, all aspects of successful citizen engagement.
IDC Government Insights believes government entities will accelerate their deployment of social business technologies to not only engage the public and enhance decisions through knowledge that is widely dispersed in society but also increase employee collaboration and public participation in government. This Perspective is for agency IT decision makers and line-of-business managers who want examples of how one agency is deploying social business technologies to improve employee communication and innovation.