Perspective: Pharmas Looking to Socialytics for Improved Market IntelligenceIDC
April 12, 2012
3 Pages - SKU: IDC3860705
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- Pharmaceuticals Company Reports
- Manufacturing, Packaging & Detailing
- Web 2.0
- Social Networking
Social Networking Reports
- The Digital Patient – A Snapshot of the Digital Landscape of Patients and Caregivers
- Direct to Consumer (DTC) Advertising in Pharmaceuticals - Shift from Traditional Mass-Media Platforms towards Personalization via Online and Social Media
- Pharmaceutical Digital Marketing and Social Media
- Strategies for the Effective Use of Social Media by Pharma
- The Perception of the Pharmaceutical Industry - What the Web is Saying about Health Care Reform, Safety, and Drug Costs