This IDC Manufacturing Insights Perspective summarizes Oracle OpenWorld 2014, which took place in San Francisco, California, from September 28 to October 2. As with past Oracle OpenWorld events, this year delivered a vast array of content, including 2,555 sessions for the 60,000 attendees from 145 countries. Manufacturers were offered conference tracks that were industry focused or application/system based.
There is nothing like attending Oracle OpenWorld to remind you how important Oracle is as a technology supplier. Tens of thousands of people attending thousands of sessions addressing the hundreds of products and services in the Oracle portfolio is an amazing act of orchestration and the conference is extremely well done.
In 2013, the buzz at the conference was around Larry Ellison not showing up for one of the keynotes in favor of attending the America's Cup race that was going on. This year, Ellison showed up at all the appointed times and did a great job of discussing the company's cloud strategy. Joking that he now had to do his own demos (he recently took the title of CTO, relinquishing the CEO role), he showed how applications can be moved from on-premise to the cloud in a very simple way.
While the "just push a button and everything goes to the cloud" can be considered an exaggeration, there are, in IDC Manufacturing Insights' opinion, three important elements to the Oracle approach:
There is portability between deployment options (on-premise, private cloud, and public cloud) that create options for the IT organization to better support enterprise requirements for flexibility.
There is native multitenancy in the cloud deployments of applications that run on top of Oracle Database with Oracle Multitenant option. This capability becomes interesting for the IT organization moving to more of a service delivery approach because it can become the corporate SaaS provider with the ability to support different ventures within the company — by product line, geography, and partnership — by enabling a virtual system for each of these initiatives.
The in-memory database approach, part of the core cloud platform, has a hybrid columnar and row architecture. It supports both row based (for efficient transaction processing) and columnar (for efficient analytic processing) architecture simultaneously. This approach allows the IT organization to reduce the amount of database support it needs while increasing the level of analytics and reporting it can provide.
Please Note: Extended description available upon request.