Table of Contents In This Perspective Rising Costs, Uncertain CostsSurviving Without Price Increases (Until Now)Raising Prices Should Be a Skill, Not a GuessFor the ManufacturerFor the RetailerWanted: More Visibility in Pricing Information and Customer NeedsPutting the Emphasis on NegotiationLearn More Related ResearchFigure: Commodity Price Indices, 2000–2011 Figure: The Margin Squeeze
Perspective: Manufacturers' Unspoken Question — When Can I Raise My Price?
This IDC Manufacturing Insights Perspective, with input from IDC Retail Insights, examines the dilemma faced by product companies as they consider the prospect of raising consumer prices in 2011. While consumers put pressure on the product manufacturer to provide greater value, margins are being eroded by rising input costs. This Perspective also expands upon content originally published in our IDC Insights Community.