Perspective: The Increasing Appeal of Direct-to-Consumer Initiatives in Brand-Oriented Value Chains


August 20, 2012
6 Pages - SKU: IDC4868476
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This IDC Manufacturing Insights Perspective examines how brand-oriented value chain (BOVC) and consumer goods manufacturers are rethinking direct-to-consumer as a means of launching new products and working more collaboratively with retailers. We also include results of a survey conducted with Consumer Goods Technology (CGT) magazine earlier this year.




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