Perspective: Highlights from the CGT Sales and Marketing Summit

IDC
June 22, 2011
4 Pages - SKU: IDC6460405

This IDC Manufacturing Insights Perspective highlights discussions at the Consumer Goods Technology's (CGT's) Sales and Marketing Summit regarding trade promotion management (TPM), downstream data, mobility, social media and social business, and data quality and governance.

Simon Ellis and I recently attended Consumer Goods Technology's Sales and Marketing Summit in New York City, and we'd like to share some of the conversations that interested us most. The event drew an audience filled with CPG companies, with those on stage including Walmart, Kimberly-Clark, PepsiCo, L'Oréal, Kraft Foods, and Procter & Gamble. Of course, most of the presentations centered on reaching the consumer in new ways and better understanding of consumer behavior.




More Consumer Goods Manufacturing reports by IDC

IDC's U.S. Vertical and Company Size Taxonomy, 2014 by IDC
IDC's U.S. Vertical and Company Size Taxonomy, 2014This IDC study provides a detailed description of IDC's U.S. vertical taxonomy. It should be used as a ...
Business Strategy - 2014 Sales and Marketing Focus in the Consumer Goods Industry by IDC
Business Strategy: 2014 Sales and Marketing Focus in the Consumer Goods IndustryThis IDC Manufacturing Insights report presents our annual sales and marketing survey covering the ...
2014 Sales and Marketing Focus in the Consumer Goods Industry: Business Strategy by IDC
2014 Sales and Marketing Focus in the Consumer Goods Industry: Business StrategyThis IDC Manufacturing Insights report presents our annual sales and marketing survey covering the ...
Best Practices: Enabling Manufacturer-Retailer Collaboration to Serve the Omni-Channel Consumer in 2014 by IDC
Best Practices: Enabling Manufacturer-Retailer Collaboration to Serve the Omni-Channel Consumer in 2014This IDC Manufacturing Insights report analyzes how consumer products manufacturers are applying existing and ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 1,500  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!