Perspective: Health Plan CRM — Driving Consumer Value into the Customer RelationshipIDCJanuary 8, 2013 11 Pages - SKU: IDC4940522 |
- In This Perspective
- Situation Overview
- Software Rationalization and Data Integration
- Customer Interaction and Communication
- Payers Set Their Sights on CRM
- CRM Will Deliver Broad New Capabilities to Payers
- Case 1: Large National U.S. Healthcare Insurance Provider
- Background
- Project Goals
- Rollout and Results
- Case 2: Midsize Regional U.S. Healthcare Insurance Provider
- Background
- Project Goals and Implementation of CRM
- Project Results
- Future Outlook
- Learn More
- Related Research
- Table: Core CRM Capabilities for Healthcare Payers
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