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The People's Republic of China, Korea, the Philippines, and Singapore Online Gamers' Spending Trends and Gaming Preferences

IDC
November 7, 2008
35 Pages - SKU: IDC2009063

Abstract Table of Contents Search inside this report Related Reports

Countries covered: China, Philippines, Singapore, Asia

This IDC study shows the results of IDC's Asia/Pacific Online Gaming Survey 2008, which polled 1,640 online PC gamers in the People's Republic of China (PRC), Korea, the Philippines, and Singapore on their usage dynamics and gaming preferences, in detail.

"As online gaming interest continues to rise in the region, it becomes more important for developers and online gaming service providers (SP) to plan their marketing approach and focus," says Ang Poon Wei, market analyst, Software Research, IDC Asia/Pacific. "IDC believes that with a better understanding of online gamer preference and behavior, developers and online gaming SPs will be able to better develop, position, and market online games," he added.

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Online Gamer Demographics
Online Gamer Gender
Figure: Online Gamers by Gender (%)
Online Gamer Age
Table: Online Gamers by Age (%)
Figure: Online Gamers' Age by Gender (%)
Online Gamer Profession
Table: Online Gamers by Profession (%)
Gaming Behavior and Payment Patterns
Online Gamers Choice of Purely Online Games or Offline Games as Well
Figure: Online Gamers' Playing Styles by Country (%)
Figure: Online Gamers' Playing Styles by Gender (%)
Gamer Devices
Table: Devices That Online Gamers Play Offline Games on (%)
Table: Devices That Online Gamers Play Online Games on (%)
Table: Devices That Gamers Play Online Games on by Age (%)
Average Amount of Time Spent on Gaming per Week
Table: Gamers in Countries Surveyed and Time Spent Playing Games per Week (%)
Table: Online Gamers' Time Spent Playing Games per Week by Age (%)
Table: Online Gamers' Time Spent Playing Games per Week by Gender (%)
Genre Preferences
Figure: Game Genre Preference by Country: Casual/Puzzle Games (%)
Figure: Game Genre Preference by Country: Action Games (%)
Figure: Game Genre Preference by Country: Sports/Racing Games (%)
Figure: Game Genre Preference by Country: Real-Time Strategy Games (%)
Figure: Game Genre Preference by Country: First-Person Shooter Games (%)
Figure: Game Genre Preference by Country: Massively Multiplayer Online Role-Playing Games (%)
Figure: Game Genre Preference by Country: Simulation Games (%)
Game Selection
Table: Online Game Feature Preference by Country (Score)
Payment Patterns
Table: Online Gamers' Payment Breakdown by Country (Mean %)
Table: Online Gamers' Payment Breakdown by Age (Mean %)
Channel Analysis
Gamer Channels for Game Updates
Table: Channels for Game Updates by Country (%)
Table: Channels for Game Updates by Age (%)
Gaming Infrastructure
PC Upgrade Cycle
Table: Online Gamers' PC Refresh Cycle by Country (%)
Table: Online Gamers' PC Refresh Cycle by Age (%)
Gaming Hardware Importance
Table: Interest of Online Gamers in Gaming Hardware/Peripherals by Country (%)
Table: Interest of Online Gamers in Gaming Hardware/Peripherals by Age (%)
Hardware Purchase Methods
Table: Online Gamers' Hardware Purchase Methods by Country (%)
Table: Online Gamers' Hardware Purchase Methods by Age (%)
Future Outlook
Essential Guidance
Learn More
Related Research
Definitions
Synopsis

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The People's Republic of China, Korea, the Philippines, and Singapore Online Gamers' Spending Trends and Gaming Preferences

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