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This IDC Buyer Case Study examines the project to automate ecommerce marketing offers at the investment company TIAA-CREF using Oracle Real-Time Decisions (RTD). It is a best practice example for applying intelligent process automation for operational decisions. The implementations were guided by a well-developed enterprise CRM strategy combined with a focused approach to improve results for online offers via analytics and automation. The project resulted in a significant lift in positive customer responses to TIAA-CREF's IRA product. |
Related Markets
- Banking & Financial Services
- Banking
- Banking & Financial Services Company Reports
- CRM & Customer Service
- CRM
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