Table of Contents
IDC Opinion
In This Study
Methodology
Figure: Survey Sample Demographics
Table: Statistical Uncertainties by Number of Respondents and Response Distribution
Executive Summary
Situation Overview
Future Outlook
The Internet as a Tool for Financial Activity
Figure: Using the Internet for Financial Activities.
Purchasing Pattern
Influencers
Figure: Purchasing Patterns - Influencers
Media Sources
Figure: Purchasing Patterns - Media Sources
Purchasing Preferences
Product Characteristics
Figure: Importance of Products Characteristics
Channel Preference
Figure: Preferred Channel for IT/Electronics Purchases
Figure: Importance of Purchasing Criteria by Channel
Figure: Influencers and Media Sources by Channel Preferences
Products of Interest
Figure: Purchasing Interest in IT and Electronic Devices
Flat screen TVs
Figure: Flat Screen TV: Demographics & Channel Preferences
Figure: Flat Screen TV: Primary Influencers and Media Sources
Portable PCs
Figure: Portable PC: Demographics & Channel Preferences
Figure: Portable PCs: Primary Influencers and Media Sources
Digital Cameras
Figure: Digital Cameras: Demographics & Channel Preferences
Figure: Digital Cameras: Primary Influencers and Media Sources
DVD/Hard Disk Recorders
Figure: HDD/DVD Recorder: Demographics & Channel Preferences
Figure: HDD/DVD Recorder: Primary Influencers and Media Sources
Digital Video Cameras
Figure: Digital Video Camera: Demographics & Channel Preferences
Figure: Digital Video Camera: Primary Influencers and Media Sources
Essential Guidance
Learn More
Related Research
Nordic, Consumer Survey 2007
Denmark, Consumer Survey 2005
European Consumer Markets
Synopsis
