Nightingale Targets Primary Healthcare Providers in Canada

IDC
June 23, 2006
13 Pages - SKU: IDC1332953
License type:
Countries covered: Canada

This IDC study discusses Nightingale Informatix, a Canadian application service provider (ASP) of Web-based solutions for outpatient clinics in Canada, and its decision to target the primary care sector. Canada's primary care market is fragmented; different types of care providers are governed by different guidelines, have adopted multiple business models, and typically operate in an autonomous fashion. Jan Duffy, senior analyst, Customer Segments Research, says, "There are ways for IT vendors to penetrate this market, but smart tactics are required to minimize the cost of sales. Savvy vendors will use a wedge to open the door, selling through or to hospitals or associations that have already developed a one-to-many relationship with primary care providers, thus offering a one-to-many marketing and sales opportunity."



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