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| Countries covered: United States This IDC study explores the likely evolutionary path for U.S. mobile television and video content and services for 2009-2013. Fresh survey data, mobile network operator (MNO) and mobile virtual network operator (MVNO) strategies, key technology providers, market drivers and barriers, and the outlook for premium fee-based and ad-oriented business models are included. "Despite the economic downturn, the outlook for mobile video and TV services remains relatively bright due to a confluence of factors," says Lewis Ward, research manager of IDC's Digital Marketplace: Mobile Media and Entertainment service. "Although ad-based revenue appears unlikely to emerge as a major contributor to revenue growth in the forecast period, innovation in the premium-billed third-party application and direct-to-consumer service space should contribute to the doubling of the total base of mobile video/TV subscribers and customers from 2008 to 2013." |
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