Mobile Payment Services Market in Croatia: A Case Study for Central and Eastern Europe


December 22, 2006
11 Pages - SKU: IDC1836964
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Countries covered: Croatia, Europe

This study describes the most popular mpayment services that have been introduced on the Croatian market in the last few years. It also looks at the circumstances that contributed to the popularity of mpayments in the country. The lessons learned in Croatia should help ensure success for all companies aiming to introduce such services in other CEE countries.

"Mobile payment services are much more than just another source of revenue. They can improve customer loyalty, reduce churn, and help boost the adoption of advanced data services - making mpayment services a real differentiator and a means of competitive advantage for operators in a saturated mobile market." - Kre?imir Alic, Senior Analyst, IDC CEMA




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