2008 U.S. Mobile Imaging Survey

Table of Contents
IDC Opinion
In This Study
Scope
Methodology
Situation Overview
Introduction
Household Penetration and Purchase Intent
Image Activity Trends
Video Clip Trends
Comparing Camera Phones with Digital Cameras
Table: Number of Camera Phones Owned by Household Income, Gender, and Age (% of Respondents)
Table: Digital Camera and Camera Phone Purchase Time Frame by Household Usage Level (% of Respondents)
Table: Digital Camera and Camera Phone Purchase Intent by Household Usage Level (% of Respondents)
Table: Number of Images Captured with Camera Phone per Month by Household Income, Gender, and Age (% of Respondents)
Table: Deletion Rate for Images Captured on Camera Phone per Month by Household Income, Gender, and Age (% of Respondents)
Table: Monthly Imaging Activity for Images Captured with Camera Phone by Household Income, Gender, and Age (Mean %)
Table: Percentage of Images Captured with Camera Phone That Are Archived for Long-Term Storage per Month by Household Income, Gender, and Age (% of Respondents)
Table: Percentage of Images Captured with Camera Phone That Are Enhanced per Month by Household Income, Gender, and Age (% of Respondents)
Table: Percentage of Images Captured with Camera Phone That Are Emailed to Family and Friends per Month by Household Income, Gender, and Age (% of Respondents)
Table: Percentage of Images Captured with Camera Phone That Are Uploaded to Social Networking Sites per Month by Household Income, Gender, and Age (% of Respondents)
Table: Percentage of Images Captured with Camera Phone That Are Printed per Month by Household Income, Gender, and Age (% of Respondents)
Table: Percentage of Images Captured with Camera Phone That Are Uploaded to Internet to Share and Print per Month by Household Income, Gender, and Age (%)
Table: Monthly Usage of Video Feature on Camera Phone by Household Income, Gender, and Age (% of Respondents)
Table: Length of Video Clips on Camera Phone by Household Income, Gender, and Age (% of Respondents)
Table: Use of Video Feature on Camera Phone over Other Camera by Household Income, Gender, and Age (%)
Table: Level of Agreement with Camera Phone Value Statements by Household Income, Gender, and Age (Mean Score)
Table: Level of Agreement with Camera Phone Value Statement by Household Income, Gender, and Age: Camera Phones Have Increased My Interest in Digital Imaging (% of Respondents)
Table: Level of Agreement with Camera Phone Value Statement by Household Income, Gender, and Age: The Primary Reason I Take Pictures with My Camera Phone Is to Send Images Wirelessly (% of Respondents)
Table: Level of Agreement with Camera Phone Value Statement by Household Income, Gender, and Age: The Primary Reason I Take Pictures with My Camera Phone Is Convenience (% of Respondents)
Table: Level of Agreement with Camera Phone Value Statement by Household Income, Gender, and Age: Now That I Own a Camera Phone, I Have No Need to Own a Digital Camera (% of Respondents)
Table: Level of Agreement with Camera Phone Value Statement by Household Income, Gender, and Age: Even Though I Have a Camera Phone, I Only Occasionally Use It to Take Pictures (% of Respondents)
Table: Level of Agreement with Camera Phone Value Statement by Household Income, Gender, and Age: Having the Ability to Print Images Captured with My Camera Phone Will Replace the Need for a Camera (% of Respondents)
Future Outlook
Essential Guidance
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Synopsis