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| Countries covered: United States This IDC study provides an analysis and forecast of the U.S. wireless full-track music market that are generally delivered over the air (OTA) via WAN networks and billed for via mobile network operator (MNO) billing systems. The Situation Overview section looks at survey data, device trends, platform and label issues, and MNO strategies. The Future Outlook section presents IDC's assumptions about market trends during the forecast period and forecasts the U.S. market through 2012. The model includes analysis of both casual or à la carte track purchases as well as subscription-based services, and spans traffic, full-track music subscribers/customers, and revenue. "The mobile full-track music market is a very dynamic space in which the impact of IP-based music services is growing daily," says Lewis Ward, research manager, Wireless and Mobile Communications: Entertainment. "While the economic downturn and a number of other factors have tempered growth in 2008, MNOs that deliver the right mix of cross-category services at the right price point should be able to find a loyal and receptive audience." |
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