Merkle Deploys a New Consumer Data Integration System Based on Columnar MPP Database Technology


March 13, 2009
6 Pages - SKU: IDC2179409
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This IDC Buyer Case Study highlights Merkle Inc.'s decision to acquire and deploy technology from ParAccel as part of its overall data warehouse (DW) and business analytics technology architecture. This Buyer Case Study focuses on the business and technology needs that triggered the decision to purchase new DW software and the results of the decision to deploy it.




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