Table of Contents
IDC Opinion
In this Study
Introducing the Digital Marketplace
Situation Overview
The Digital Marketplace
Business Models and Revenue Streams
Business to Consumer
Online Retail Sales
Premium Content
Internet Advertising
Consumer to Consumer
Business to Business
Supply Chain Purchasing
Business Retail Purchasing
Premium Content, Services, and Software
Advertising
User Behavior, Traffic Flows, and the Digital Marketplace
Figure: The Digital Marketplace Ecosystem
Digital Marketplace Technology Infrastructure
Figure: Digital Marketplace Application Infrastructure
Drivers and Disruptors
Commercial Maturity
Figure: The Long Tail Opportunity
Technical Evolution
Consumer Sophistication
Future Outlook
Essential Guidance
General Advice
Advice for Media Companies and Advertisers
Advice for Content Providers and Audio and Video Distributors
Advice for Retailers
Advice for IT Vendors
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Related Research
Synopsis
