Do You Know Vistaprint?


January 9, 2013
13 Pages - SKU: IDC4940479
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This IDC Vendor Profile examines Vistaprint, a company that specializes in providing for the marketing needs of microbusinesses through print products (paper and nonpaper) and emerging digital services.


IDC Opinion
In This Vendor Profile
Situation Overview
Company Overview
Company Background
Vistaprint Is Doing Very Well
Company Strategy
The Microbusiness Target Customer — Huge, Diverse, But Doesn't Buy Much or Often
Marketing to the Hard-to-Reach Microbusiness Customer
The Technology Behind What Vistaprint Does
The Competitive Landscape and How Vistaprint Stands Out
Future Outlook
Essential Guidance
Advice for Vistaprint
Learn More
Related Research
Table: Vistaprint's Revenue Mix by Region, 2010–2012 (%)
Table: Vistaprint Technologies Used as Part of the Customer Experience
Figure: Vistaprint's Annual Revenue, 2006–2012
Figure: Vistaprint's Worldwide Customers, 2006–2012
Figure: Vistaprint's Average Bookings per Unique Customer, 2006–2012

 

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