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| Countries covered: Japan This IDC study (which is a translation of the Japanese report IDC #J9050106), analyzes the trends among sales channels in the Japan enterprise unified communications (UC) market. In July 2009, IDC conducted a survey among 204 sales distributors and vendors with 10 or more employees that sell LAN equipment, voice network equipment, or videoconferencing equipment. The survey explores the standards on which sales channels choose vendors, the level of satisfaction with vendors, sales support, and future issues. For analyses, the sales channels in the Japan UC market are grouped into three categories based on the type of products handled — communications equipment, voice network equipment, and videoconferencing equipment — or the three categories based on vendor type —integrators; carriers and service providers; and communications equipment dealers, sellers, and others. "In order to invigorate sales channels and promote the growth of the Japan UC market amid the economic slump, it is important for vendors to establish channel strategies that harmonize with the characteristics of the various business categories and customer groups, provide stronger support to existing sales channels, and develop new channels," says Takashi Manabe, research manager, Communications, IDC Japan. |
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