Market Intelligence Advisory Best Practice Series: MI Portals That Provide On-Demand Intelligence

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Servicing Many Constituents with On-Demand Intelligence
Seek and Ye Shall Find: Challenges to Transitioning the MI Portal's Search Functionality from MI 1.0 to MI 2.0
Use Search 2.0 as a Research and Communications Tool
From Destination to Engagement: Create Community
Adobe Best Practice: Create Campaigns to Build Customer Satisfaction and a Best-in-Class MI Portal
Overview
Figure: Adobe Goldmine Strategy
Program Objective
Figure: Adobe's MI Annual Campaign: Pillars of Focus
Site Development
Goldmine's Key Features and Functionalities
Monitoring the Metrics
Looking into the Future
AT&T Best Practice: Elevate the Competitor Intelligence Portal to a Strategic Asset for the Sales Team
Setting the Stage
Figure: Tailoring Content to Specific Audience
Figure: Market and Competitive Assessment: Deliverables and Audience
Figure: Content Activation Process
Program Execution
Figure: Competitive Intelligence Portal Architecture AT&T
Looking into the Future
IBM Best Practice: Leverage Search to Optimize Intelligence Sources from One Portal
Setting the Stage
Program Objective
Program Development
Figure: Providing a One-Stop Research Access Point Improves Productivity and Content
A Phased Process
Promoting Collaboration
Looking into the Future for IBM's Portal
Future Outlook
Developing Best Practices in MI Portals: Characteristics for Success
Essential Guidance
Actions to Consider
Related Research
Synopsis