This IDC study draws on the results of IDC's European vertical market survey carried out between April and end of July 2011 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 2,044 companies with more than 20 employees. This study focuses on the initiatives leading companies' business agenda in 2012 and which are perceived as the most critical improvements required for the IT organization to better support the business. Results are given for total Western Europe in the following vertical markets: financial services, discrete manufacturing, process manufacturing, telecom/media, utilities/oil and gas, retail/wholesale, business services (including transportation), healthcare, and government (including education).
"The recent deterioration of market conditions in Western Europe and high uncertainty that permeates the near future, demands a careful assessment of companies business needs and areas of IT focus. Indeed, IT providers that want to capitalize on shrinking market opportunities will need to refine and align marketing messages to the needs of companies in different vertical markets, as companies are more likely to invest in IT if it proves to crack their real business issues," said Nina Bonagura, senior research analyst, European Vertical Markets.