The Importance of IT for Business Enablement Among Western European Vertical Markets: An IDC SurveyIDCNovember 22, 2009 18 Pages - SKU: IDC2528542 |
| Countries covered: Europe This study draws on the results of IDC's European vertical markets survey, carried out between January and April 2009 in the top 5 Western European countries (France, Germany, Italy, Spain, and the U.K.) among 1,898 companies with more than 20 employees.The survey looks at vertical market IT spending directions; IT solution adoption; solution priorities and investment plans; adoption and plans for mobile/wireless solutions; and familiarity, adoption, and plans for a range of technologies including virtualization, storage and server consolidation, networked storage, green datacenters, SOA, and IP telephony. This study focuses on the key business initiatives leading Western European companies' short-term agendas, sought-after improvements to the IT organization in order to better support the company's business, and the main areas of IT focus in the short term. It also investigates the level of involvement of third parties by companies across different vertical markets in support of IT decisions and the related satisfaction. Results are given for total Western Europe for the following vertical markets: financial services (including banking and insurance/other finance); discrete manufacturing; process manufacturing; transport; telecom/media; utilities/oil and gas; retail/wholesale; business services; healthcare; and government. "Survey results highlight that for the vast majority of companies customer care is key for business continuity and this is an even stronger need in troubled times. Companies appreciate that meeting changing expectations and mindsets of customers is essential to remain resilient and to rebound quickly when the market starts regaining momentum. In fact, a strong focus on the customer not only helps sustain existing revenues but also helps identify opportunities to generate new revenue streams," said Nina Bonagura, senior research analyst, European Vertical Markets. |
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