The Impact of Consumer Electronics Experience on U.S. Small and Medium-Sized Business Product Choices: HP, Sony, and Canon Brand Halos Shine Brightest

Table of Contents
IDC Opinion
In This Study
Methodology
Situation Overview
Table: U.S. Small Businesses Indicating Positive Experience with Supplier's Consumer Products Positively Influenced Assessment of Business Products by Company Size (% of Respondents)
Table: U.S. Medium-Sized Businesses Indicating Positive Experience with Supplier's Consumer Products Positively Influenced Assessment of Business Products by Company Size (% of Respondents)
Future Outlook
Sony Notebook PCs
Table: U.S. Small Business Preference for Sony Notebook Computers
Table: U.S. Medium-Sized Business Preference for Sony Notebook Computers
HP Notebook PCs
Table: U.S. Small Business Preference for HP Notebook Computers
Table: U.S. Medium-Sized Business Preference for HP Notebook Computers
HP Desktop PCs
Table: U.S. Small Business Preference for HP Desktop Computers
Table: U.S. Medium-Sized Business Preference for HP Desktop Computers
Toshiba Notebook PCs
Table: U.S. Small Business Preference for Toshiba Notebook Computers
Table: U.S. Medium-Sized Business Preference for Toshiba Notebook Computers
Canon MFPs
Table: U.S. Small Business Preference for Canon MFPs
Table: U.S. Medium-Sized Business Preference for Canon MFPs
HP MFPs
Table: U.S. Small Business Preference for HP MFPs
Table: U.S. Medium-Sized Business Preference for HP MFPs
Essential Guidance
Figure: Percentage of U.S. Small and Medium-Sized Business Brand Intenders Influenced by Consumer Experience
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Methodology
Related Research
Synopsis