IDC's 2007 Consumer TV Survey, Part 1: Demographics and Current TV PreferencesIDCJanuary 2, 2008 54 Pages - SKU: IDC1799609 |
| Countries covered: United States This IDC study, the first of two TV survey studies, offers insight into current U.S. TV ownership, with data split by a number of respondent demographics (age, household income level, and gender). This study also provides a variety of cross-tab analyses ? whether a particular income group favored a certain TV type, where consumers, in different geographic segments of our country, shopped for their TVs, and why. "U.S. consumer interest in flat-panel televisions has exploded in the past year, leaving bulkier TV technologies such as rear projection and CRT in the dust. Our 2007 findings show that interest in LCD technology is particularly robust and is positioned to gain strength in the near future. Legacy brands Sony, Samsung, and Panasonic still dominate consumer TV preferences, but upstart Vizio has come on strong relative to the likes of Hitachi and Mitsubishi." ? Eric Haruki, research director for IDC's TV Markets and Technologies |
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